Bank of America(US:BAC) Zheng Quan Ri Bao·2025-07-06 15:44Core Viewpoint - The People's Bank of China and ten other departments have issued a plan to enhance financial services for the elderly, emphasizing the need for diversified and personalized financial products to meet the growing demands of an expanding elderly population [1]. Group 1: Financial Service Enhancement - Financial institutions are required to focus on providing diverse financial services tailored to different elderly groups, supporting them in retirement fund preparation and wealth planning [1]. - The expansion of the elderly population presents an opportunity for banks to enhance their market competitiveness by fulfilling social responsibilities through improved financial services [1]. Group 2: Infrastructure and Service Optimization - Banks should prioritize the renovation of physical facilities to accommodate elderly customers, including the construction of accessible ramps and the establishment of waiting and service areas equipped with necessary aids like magnifying glasses and wheelchairs [2]. - During peak times for pension withdrawals, banks should increase the number of service counters and staff to reduce waiting times for elderly clients [2]. Group 3: Product Development and Digital Adaptation - Banks are encouraged to develop simple, flexible, and easy-to-understand financial products specifically for elderly clients, while also providing home service for those unable to visit branches [2]. - Digital transformation should consider the needs of elderly users by creating user-friendly applications and websites with larger fonts and voice prompts, ensuring that elderly customers can effectively use these technologies [2]. Group 4: Financial Literacy and Risk Awareness - Banks should actively participate in financial literacy campaigns targeting the elderly, providing education on financial products, risk identification, and self-protection [3]. - Efforts should focus on preventing financial fraud against the elderly and protecting sensitive personal payment information through community outreach and informative sessions [3].