金融赋能激发消费活力潜力（财经眼）

Financial Support for Consumption - The People's Bank of China and six other departments issued guidelines to enhance financial support for consumption, introducing 19 key measures to boost consumption growth [1][3] - The focus is on diversifying consumer financing channels and optimizing payment services to better meet the financial service needs in the consumption sector [1] Automotive Consumption Initiatives - The second round of the "Hi Purchase Festival" in Wuhan's East Lake High-tech Zone attracted over 1,100 participants and generated over 300 million yuan in consumption [4] - Consumers purchasing vehicles priced over 250,000 yuan received a subsidy of 4,000 yuan, with total sales exceeding 800 million yuan across two festival rounds [4][5] - Financial institutions are innovating automotive financial products, such as zero down payment policies, to lower purchase barriers and enhance consumer experience [4][5] Tourism and Cultural Industry Financing - The tourism sector in Guangdong, particularly the Danxia Mountain scenic area, has seen increased visitor numbers and improved experiences due to financial support from Postal Savings Bank [8][9] - The bank provided a 90 million yuan loan to enhance the scenic area's infrastructure, significantly improving visitor experience and revenue [9] - In Jiangmen, innovative financing models have been implemented to support local cultural tourism projects, addressing funding challenges [10] Sports Industry Financial Products - The Postal Savings Bank in Weihai launched the "Weihai Sports Loan" to support local sports industry development, providing 300 million yuan in loans without requiring collateral [12][14] - This initiative aims to assist small and medium-sized enterprises in the sports sector, with a total of 1.6 billion yuan in financing needs addressed this year [15] Consumer Payment Innovations - The "Anxin Learning" product by Meituan allows consumers to pay for courses on a per-session basis, enhancing consumer confidence in pre-paid services [17][18] - The initiative has led to a significant increase in the number of participating merchants and a rise in short-term course orders, indicating a shift towards flexible payment options [19]