宁夏中宁 唱响转型发展主旋律 谱写产业升级新篇章

Core Insights - The article highlights the rapid development and transformation of the goji berry industry in Zhongning County, Ningxia, with a projected comprehensive output value of 12.6 billion yuan and brand value exceeding 20.5 billion yuan by the end of 2024 [1][2] Group 1: Industry Development - Zhongning County has established a modern agricultural system focusing on goji berries, implementing six major projects to enhance production and quality [1] - The area has created over 80 well-known brands, accounting for 70% of the region's goji berry brands, and has attracted investments totaling 35.2 billion yuan through industry expos [2] Group 2: Marketing and Sales - The county has set up a goji berry industry fund and facilitated loans totaling 46.748 million yuan for 18 tech-based enterprises, improving their financial conditions [3] - The goji berry market has seen a cumulative trading volume of 1.34 million tons and a transaction value of 59.2 billion yuan over the past decade, with online retail sales projected to reach 4.5 billion yuan by 2024 [3] Group 3: Quality Control and Standards - Zhongning has implemented a comprehensive quality inspection system, conducting 2,500 inspections annually and establishing a traceability system for goji berry products [4] - The region has developed a green pest control system, covering all goji berry cultivation areas, and has created a data platform for product traceability [4] Group 4: Innovation and Product Development - The county is focusing on high-value goji berry products, with over 120 processed products and a processing conversion rate of 37.8% [5] - Collaborations with universities and research institutions have led to the development of 22 high-value products, generating over 50 million yuan in annual output [5] Group 5: Cultural and Tourism Integration - Zhongning is promoting cultural tourism by developing experience bases and integrating goji berry cultivation with tourism activities [6][7] - The county has planned four major tourism routes centered around goji berries, enhancing the local tourism industry [7]