50个集聚商圈，“圈”出消费新活力

Group 1 - Jiangsu's night economy is being redefined with new consumption scenarios that blend traditional and modern elements, creating a vibrant night-time atmosphere for both residents and tourists [2][5] - The Jiangsu Provincial Department of Commerce has announced a list of 50 "Night Consumption Gathering Business Circles," which integrate various business formats such as cultural performances, sports events, and trendy entertainment [2][5] - The opening of MINISO SPACE in Nanjing represents a shift towards experiential consumption, where consumers seek emotional connections rather than just products [3][4] Group 2 - The "Garden Football Theme Night Market" in Yangzhou combines traditional culture with sports, enhancing the dining experience and attracting significant foot traffic [5][6] - The transformation of commercial spaces into "emotional containers" is crucial for the success of night-time consumption, as seen in various innovative retail environments [3][4] - The D9 Cultural and Creative Commercial Street in Nanjing has become a new highlight for night-time cultural consumption, featuring interactive installations that attract a diverse audience [6] Group 3 - The integration of sports events with commercial activities has proven effective, as seen in the "Viewing Ticket Benefits" initiative in Nanjing, which incentivizes consumer spending during sports events [7][8] - The rise of "first-store economy" and night services is creating a unique synergy, with increased foot traffic and sales during evening hours [7][8] - Cultural elements are being leveraged to enhance the night economy, with events and markets that reflect local heritage and attract large crowds [9][10] Group 4 - The revitalization of urban spaces through lighting and design has significantly increased night-time activity, as demonstrated by the successful transformation of the Jingji Road area in Zhenjiang [10] - The night economy in Jiangsu is evolving beyond mere shopping and dining, becoming a medium for cultural expression and community engagement [10]