文旅“新夜态”消费“新引擎” 2025泉城夜八点·盛夏狂欢季启动！

Core Viewpoint - The launch of the "2025泉城夜八点·盛夏狂欢季" aims to invigorate the night economy in Jinan, focusing on innovative experiences and young consumer engagement [6][8][24] Group 1: Event Overview - The event was organized by the Jinan Municipal Bureau of Culture and Tourism and featured various officials and industry leaders [3][5] - The theme revolves around "new night economy" and aims to activate night-time cultural and tourism consumption [6][8] Group 2: Economic Impact - Night-time economic activities account for 60% of consumption in Chinese cities, highlighting its significance [6] - Jinan's night tourism consumption increased by 13% year-on-year in the first half of the year, with overnight visitors growing by over 7% [8] Group 3: Promotional Initiatives - A collaborative "summer travel package" was launched with major platforms like China UnionPay, Meituan, Ctrip, and Didi, offering substantial discounts and subsidies [9][11] - The total investment for these promotional activities includes 5 million yuan from China UnionPay and 1.75 million yuan from Meituan [11] Group 4: Activities and Engagement - The "泉城夜八点·盛夏狂欢季" will feature diverse activities across tourism, culture, commerce, and sports, focusing on night tours, entertainment, dining, and accommodation [8][13] - Over 300 cultural tourism activities are planned, targeting various themes such as summer enjoyment and family-friendly events [13] Group 5: Youth Engagement - The night tourism market in Jinan is primarily driven by young consumers aged 19-34, who make up over 80% of the visitors [18] - The initiative includes a call for new night life landmarks, encouraging creative contributions from the community [17][20] Group 6: Policy Support - Jinan has implemented several policies to promote night economy development, including the establishment of national and provincial night tourism consumption clusters [23] - The city has been recognized as one of the "Top Ten Night Economy Cities in China," reflecting its commitment to enhancing night-time activities [23]