用户催交车求退订，对手忙“截胡”，小米YU7爆单狂欢变味

Core Insights - Xiaomi's YU7 has achieved remarkable order numbers, surpassing previous records set by both Xiaomi's SU7 and Tesla's Model 3, indicating strong market demand and consumer interest [1][4] - The overwhelming response to YU7 has prompted competitors to target its potential customers, reflecting a competitive and reactive market environment [2][5] - Concerns regarding long delivery times for YU7 have emerged, with consumers expressing anxiety over potential tax implications and order fulfillment issues [5][9] Group 1: Order Performance - YU7 secured over 240,000 orders within 18 hours of launch, breaking previous records [1] - In the first three minutes, YU7 received 200,000 orders, and by one hour, this number rose to 289,000 [4] - The order volume indicates a significant shift in consumer purchasing behavior and market dynamics [9] Group 2: Market Reactions - Competitors have begun to implement targeted sales strategies against YU7, with some offering to cover deposit losses for customers who switch to other models [2][5] - The phenomenon of order reselling has emerged, with transfer fees ranging from 3,000 to 20,000 yuan based on delivery timelines [2] - The competitive landscape is intensifying as brands adapt their marketing tactics in response to YU7's success [2][5] Group 3: Consumer Concerns - Delivery timelines for YU7 are projected to be lengthy, with standard versions taking 57-60 weeks and Pro versions 50-53 weeks [5] - Consumers have raised complaints regarding the lack of clarity on delivery timelines and issues encountered during the ordering process [5][9] - The potential increase in purchase tax starting January 1, 2026, adds to consumer anxiety regarding timely delivery [5] Group 4: Industry Implications - The unprecedented order volume raises questions about production capacity, with initial estimates of 150,000 units per year potentially being exceeded [9] - The marketing strategies employed by Xiaomi reflect a shift in how automotive brands engage with consumers, blending internet thinking with traditional automotive practices [9][12] - The phenomenon of "fan culture" in automotive marketing is emerging, drawing parallels to trends seen in the smartphone industry [13]