济南机场开展“观山·看水·赏文化”主题活动

Core Viewpoint - The event "Appreciating Mountains, Waters, and Culture" at Jinan Airport successfully transformed the transit area into an immersive cultural experience space, enhancing the perception of Jinan's cultural beauty among travelers [1][3]. Group 1: Cultural Experience - The event featured interactive programs such as "Jade Pipe and Red Memory," "Guqin Playing Ancient Melodies," and "Tea Tasting with Endless Flavor," showcasing the unique charm of Jinan's mountains, waters, and culture [3]. - The interactive segments engaged travelers, with activities like impromptu quizzes leading to the distribution of cultural gifts such as bookmarks, wooden carvings, and model airplanes, creating an immersive cultural experience [3]. Group 2: Transit Service Upgrades - In the context of the "Civil Aviation Service Boosting Consumption Year," Jinan Airport launched the upgraded "Shan City Transfer" service brand, introducing "Thirteen Levels" of transit privileges aimed at providing a worry-free, comfortable, and personalized transit experience [3][7]. - The airport offers various conveniences, including security exemption, luggage handling, free accommodation, and meals, while also introducing specialized services like "Caring Transfer" for specific traveler needs and a "Team Reservation" channel for comprehensive customized services [3][7]. - The "Cultural Tourism Package" allows transit passengers to exchange boarding passes for tickets to Ming Shui Ancient City, enabling them to experience the historical essence of Jinan during layovers, effectively transforming their identity from "transit passengers" to "tourists" [3][7]. Group 3: Future Developments - Jinan Airport aims to continuously innovate and respond to transit travelers' expectations, shifting the experience from "waiting time" to "value creation" [7]. - The airport plans to further develop the "Shan City Transfer" service brand, optimize transit processes, and enrich service offerings to establish itself as a preferred choice for travelers, contributing to differentiated service advantages and high-quality development [7].