芬芳“夜经济”一路繁花燃动消费热力 定制化拍卖游客“尝尝鲜”

Core Insights - The Dou Nan Flower Market in Kunming, known as "Asia's Flower Capital," is the largest fresh-cut flower trading market in Asia, operating both day and night [1][3][17] - The night market begins around 8:40 PM and continues until approximately 1 AM, attracting numerous flower farmers and merchants [5][17] - The market offers over 1,600 varieties of fresh-cut flowers, with a daily trading volume of nearly 30 million stems [12][17] Market Operations - The Dou Nan Flower Market features a unique night market experience, allowing visitors to shop for flowers late into the evening, which is different from typical flower markets [3][5] - The market includes a flower auction service, which has recently expanded to include a "tourist-exclusive" auction that operates until 10 PM [20][22] - The auction utilizes a "Dutch-style descending price" method, where participants can bid through a mobile app, creating a competitive and engaging atmosphere [22] Flower Varieties and Seasonal Highlights - The market boasts a wide range of flower types, including popular varieties such as roses, lilies, and seasonal flowers like hydrangeas and lotus flowers [9][11] - The summer season features vibrant flowers that are particularly popular among consumers, contributing to the market's high trading volume [11][17] Customer Engagement - Visitors can participate in customized auctions, selecting their preferred flower arrangements and receiving on-site packaging from florists [27] - The market's lively atmosphere and the opportunity for spontaneous deals enhance the overall shopping experience for both locals and tourists [20][27]