用8年时间 以“三线并举”，长安汽车重塑行业新格局

Core Viewpoint - Changan Automobile has achieved a remarkable sales figure of 1.355 million units in the first half of 2025, marking an eight-year high, amidst fierce competition in the new energy vehicle market and increasing pressure from foreign brands [1][10] Group 1: Sales Performance and Market Strategy - The sales of Changan's new energy vehicles reached 450,000 units, a year-on-year increase of 48.8%, equivalent to half the total sales of three leading new energy brands in the same period [1] - Changan has established a global presence with plans for 20 overseas factories, having already built and put into operation 9, covering over 100 countries [1] - The company is innovating at a rapid pace, generating 19 patents daily, with 70% of its 20,000 global patents being invention patents [1] Group 2: Technological Advancements and Product Development - Changan's strategic shift focuses on building technological barriers rather than just competing on production scale, with a dual strategy in the new energy sector [3] - The company is set to launch a solid-state battery prototype by the end of 2025, indicating a commitment to technological innovation [3] - The Deep Blue S09 and Q07 models showcase advanced technologies, achieving significant fuel efficiency and long-range capabilities, leading to strong market performance [3][6] Group 3: Globalization and Localized Production - The "Haina Baichuan" plan emphasizes Changan's global strategy, with the establishment of the Thailand Rayong factory as a key step in its overseas expansion [4] - This factory not only serves the ASEAN market but also integrates local R&D to optimize vehicle performance for regional conditions, achieving a 60% localization rate [4] - Changan's approach combines production, R&D, and supply chain integration, marking a shift from product export to ecosystem output [4][8] Group 4: Brand Development and Global Influence - Changan is actively enhancing its global brand presence, with multiple new models launched in Europe and participation in international standards development [9] - The company has integrated ESG principles into its global strategy, achieving significant sustainability milestones at its overseas facilities [9] - Changan's journey from a domestic leader to a global brand reflects its commitment to high-quality development and innovation in the automotive industry [10]