传华为让渡“三界”销售主导权，智界高管：终于能全力奔跑了

Core Viewpoint - The announcement of the new brand logo for Zhijie is a significant milestone for the company, indicating a shift in its branding strategy and future direction [1][2]. Group 1: Brand Development - Zhijie's new logo is set to be launched in July, marking a departure from its previous branding which only featured the English name LUXCEED [1]. - The product director, Hai Lantian, emphasized that the upcoming week will be pivotal for Zhijie's development, allowing the company to move forward decisively [2]. Group 2: Business Strategy - Hai Lantian mentioned three high-demand issues that are being addressed, suggesting a strategic pivot for Zhijie [2]. - There are indications that Huawei is restructuring its automotive business, with Zhijie and other brands under Hongmeng Zhixing preparing to establish dedicated sales networks [3]. - Despite the restructuring, the overall business model remains unchanged, with Huawei continuing to lead in sales, marketing, and service for its brands [3]. Group 3: Product Offerings - Currently, Zhijie offers two models: the Zhijie S7 sedan and the Zhijie R7 SUV, priced between 200,000 and 300,000 yuan [3]. - The brand also has plans for the launch of the Shangjie model in the fourth quarter of this year, expected to be priced between 150,000 and 250,000 yuan [3]. - Other brands under Hongmeng Zhixing include Wanjie, which has seen significant success, and Zunjie, which targets the high-end market with its first model, the Zunjie S800, recently launched [5]. Group 4: Market Positioning - Hongmeng Zhixing represents a successful commercialization model for Huawei's automotive business, contrasting with its previous strategies [5]. - Wanjie has performed well in the new energy vehicle market, achieving nearly 400,000 deliveries last year and contributing to the profitability of its partner, Seres [5]. - The competitive landscape has intensified, with Huawei acknowledging the challenges of brand recognition and market penetration for its automotive brands [11].