地方政策再次支持汽车改装，距离形成改装“大市场”还有多远？

Core Viewpoint - The automotive modification market in China is experiencing significant growth, driven by policy support and increasing consumer demand for personalized and diversified vehicle options [5][6][10]. Policy Support - The implementation of the "Fujian Province Consumption Promotion Special Action Implementation Plan" emphasizes the promotion of automotive modification and related aftermarket consumption [3]. - National and local policies have been introduced to extend the automotive consumption chain, encouraging the development of automotive modification, leasing, and other related markets [5][6]. - The Ministry of Commerce and other departments have issued guidelines to promote the orderly development of automotive modification, indicating a clear direction for the industry [5][10]. Market Trends - Automotive modification projects such as film application, body color change, and audio system upgrades account for 85% of the domestic automotive modification market [5]. - The demand for high-end customization services is increasing, particularly among younger consumers who seek individuality in their vehicles [6][11]. - The automotive aftermarket is expanding, with the market size projected to exceed 120 billion yuan by 2024, reflecting a year-on-year growth of nearly 15% [11]. Regulatory Framework - Consumers are often unaware of the regulations surrounding automotive modification, which include restrictions on color changes and the installation of exterior kits [7][9]. - Compliance with safety standards and legal requirements is essential for ensuring safe modifications and preventing illegal alterations [9][10]. Industry Challenges - The automotive modification market faces challenges such as outdated regulations, a lack of standardized practices, and difficulties in quality assurance and certification [10]. - There is a need for comprehensive regulations and standards to govern the modification market, which could be informed by successful international practices [10][11]. Future Outlook - A well-regulated automotive modification market could lead to the emergence of specialized high-performance parts and financial products tailored for modified vehicles [11]. - The integration of automotive modification with tourism and cultural industries presents new business opportunities, enhancing the overall automotive ecosystem [11].