HAIER SMART HOME(SH:600690) Sou Hu Wang·2025-07-07 08:59Group 1 - The global market for magnetic levitation air conditioning is experiencing a "one strong, many strong" pattern, with a sales growth of 18.0% for magnetic levitation centrifugal units, significantly outpacing the 7.5% growth of large chillers [1] - Chinese brands now hold nearly 50% of the global market share, breaking the foreign monopoly, with Haier leading at 23.6% market share, surpassing the combined share of the second (11.1%) and third (10.9%) ranked companies [1] - In the domestic market, Haier's share exceeds 50% in 2024, equivalent to the total of all other brands combined [1] Group 2 - The core appeal of magnetic levitation air conditioning lies in its revolutionary energy-saving potential, with applications that can save over 50% in electricity compared to traditional air conditioning [3] - The integration of AI systems allows for automatic adjustments based on real-time temperature and load, reducing maintenance costs by 40% and enabling "unmanned operation" [3] - Despite the promising outlook, challenges such as increased price competition and varying quality due to over 50 new brands entering the market are present, indicating a transition from "wild growth" to "regulated competition" [3] - A national standard for oil-free suspended centrifugal chillers, led by Haier, was published in March and will be implemented on October 1, involving 21 participating enterprises [3] - Over the next five years, magnetic levitation air conditioning is expected to deeply integrate with AI and renewable energy technologies, expanding its application scenarios, especially in the context of global warming and energy-saving initiatives [3] - Brand competition is anticipated to intensify, with a focus on technological and standard leadership as key to maintaining market position [3]