3 6 Ke·2025-07-07 09:18Core Viewpoint - Great Wall Motors is at a critical juncture five years after its 30th anniversary, facing significant changes in the automotive market and its own performance compared to competitors [1] Group 1: Market Position and Sales Performance - Five years ago, joint venture brands held a market share of 64.3%, while Great Wall was the only domestic brand with increasing sales [1] - As of July 1, Great Wall's sales for the first half of the year showed a year-on-year increase, but there is a noticeable gap compared to former peers [1] - In the last decade, Great Wall's sales have fluctuated, with 2023 sales at 123.07 million units, while competitors like BYD reached 302.44 million units [2] Group 2: Leadership and Strategy - Chairman Wei Jianjun has been a controversial figure, facing scrutiny and criticism, particularly after reporting BYD for alleged violations [3][4] - Wei's approach to competition is characterized by a straightforward, no-nonsense attitude, focusing on technical innovation rather than shortcuts [4][6] - Great Wall's strategy has been to maintain a multi-technology approach, even as competitors rapidly embrace electric vehicles [4][8] Group 3: Product Development and Market Adaptation - Great Wall has been criticized for a slow transition to electric vehicles, but its growth in sales has been driven by new energy models [4][10] - The company has recently made strategic adjustments, including the appointment of a new general manager for the Ora brand and a return to the sub-10 million yuan price range for new models [13][14] - Great Wall is set to launch several new products in the second half of the year, including the Tank 800 and new Ora electric models, indicating a renewed focus on product development [16]