当“民族品牌”遇见“中国服务” 五粮液携手海外中国签证申请服务中心构建国际化新路径

Core Viewpoint - Wuliangye is enhancing its internationalization efforts through the "He Mei Global Tour" cultural IP, aiming for deeper cultural resonance and brand penetration globally [1] Group 1: International Collaboration - Wuliangye launched a collaboration with the China Visa Application Service Center in Frankfurt, Germany, marking a unique internationalization path that combines "government channels + brand output" [1] - The partnership aims to create a new paradigm of cross-border cultural marketing, distinct from traditional trade methods [1][6] - The initiative is expected to enhance the cultural recognition of Chinese liquor among overseas consumers [6] Group 2: Cultural Promotion - Wuliangye's chairman emphasized the importance of telling China's open and inclusive story through wine, inviting international friends to experience Chinese culture [4] - The collaboration is seen as a way to provide quality services while enhancing cultural experiences for foreign visitors [5] - The initiative aims to promote the philosophy of "He Mei" and the ecological beauty of China through the medium of wine [4][5] Group 3: Brand Internationalization Strategy - The partnership will establish Wuliangye brand cultural experience spaces in multiple global visa centers, leveraging the centers' high traffic to reach international consumers [6] - Industry experts view this collaboration as a harmonious blend of cultural heritage and commercial development, providing valuable experience for the internationalization of the Chinese liquor industry [8] - Wuliangye has been actively pursuing internationalization through various initiatives, including opening restaurants in key cities and participating in major global events [8]