主题乐园的消费折叠：有人为乐高氪金，有人在欢乐谷薅羊毛

Core Insights - The rapid expansion of theme parks in China, particularly in the Yangtze River Delta and Greater Bay Area, reflects a growing market for the theme park economy, projected to reach 1100 billion yuan by 2028 [1][6] - The competition landscape is shifting, with the Yangtze River Delta attracting international IPs while the Greater Bay Area focuses on local brands [5][8] - Pricing strategies are diverging, with international brands commanding higher prices compared to local brands, which are adopting more affordable pricing to maintain local customer bases [9][10] Group 1: Market Expansion - The first LEGO Resort in China opened in Shanghai on July 5, 2023, while the Shenzhen LEGO Resort is rapidly progressing with 38 out of 81 buildings completed [1] - Over 10 theme parks have made advancements in the Yangtze River Delta and Greater Bay Area this year, indicating a competitive market [1] - The theme park economy in China is expected to grow from nearly 600 billion yuan in 2023 to over 1100 billion yuan by 2028 [1] Group 2: Regional Dynamics - The Yangtze River Delta has the highest number of theme parks in China, with 36 large parks receiving 47.37 million visitors in 2023 [6] - The Greater Bay Area, while having fewer parks, focuses on local brands like Fantawild and Happy Valley, with 2.178 million visitors in 2023 [8] - The introduction of international IPs in the Yangtze River Delta is seen as a strategy to enhance competitiveness and attract more visitors [5][6] Group 3: Pricing Strategies - International theme parks like LEGO Resort in Shanghai have high ticket prices, with annual passes priced at 1399 yuan and daily tickets at 549 yuan, making it one of the most expensive in Asia [9][10] - Local brands like Happy Valley offer more affordable options, with annual passes priced at 499 yuan, significantly lower than international counterparts [9][11] - The overall trend shows a polarization in pricing strategies, with local parks also beginning to increase their prices in response to market dynamics [11][12] Group 4: Visitor Experience - Theme parks are focusing on continuous updates and immersive experiences to combat visitor fatigue and enhance repeat visits [2][10] - The concept of "peak-end experience," such as fireworks shows, is emphasized as crucial for creating lasting memories for visitors [2][10] - The need for innovation and adaptation in offerings is highlighted as essential for maintaining visitor interest and satisfaction [2][10]