智界车标将落地、东风项目启动招聘，华为汽车生态扩围

Core Viewpoint - Huawei is actively restructuring its automotive strategy, with significant developments in its Zhijie brand, including the upcoming launch of its logo and welcome lights, indicating a shift towards greater independence and brand identity [1][4]. Group 1: Brand Development - The Zhijie brand's logo, composed of the letters "LUXEED," is set to be officially launched, alongside the introduction of welcome lights [3]. - There are speculations regarding Zhijie's potential independence from Chery, as the brand is currently a collaboration between Huawei and Chery, with ongoing preparations for establishing a new company [4]. - The Zhijie brand is expected to play a pivotal role in Huawei's automotive strategy, with recent comments suggesting that significant changes are forthcoming [4]. Group 2: Partnerships and Collaborations - Huawei continues to expand its partnerships with traditional automotive manufacturers, exemplified by its collaboration with Dongfeng Motor Group to develop mid-to-high-end smart vehicles [5]. - The DH project, a key collaboration between Dongfeng and Huawei, has initiated recruitment focused on user relations and sales, indicating a strategic push in the automotive market [5]. - Huawei's automotive ecosystem is growing, with over 600 user centers established and more than 1,000 Huawei supercharging stations integrated into the Hongmeng Zhixing app [5]. Group 3: Market Performance - In June, the total delivery volume for the Hongmeng Zhixing series reached 53,000 units, with a daily delivery rate of 3,651 units, showcasing strong market performance [5].