核心人物相继离职，花西子还好吗？

Core Viewpoint - The recent departure of multiple key management personnel at Huaxizi, including co-founder Feiman, raises concerns about the company's stability and future growth amidst declining performance and market competition [1][3][5]. Management Turmoil - Feiman, a crucial decision-maker since the brand's inception, has officially left Huaxizi, citing personal health reasons. His departure follows a trend of key personnel exits, including visual partner Wenyuan and former Chief Product Officer Shang Lu [3][4]. - The management changes are perceived as a response to Huaxizi's declining performance and lack of strategic direction, with industry experts suggesting that the competitive landscape and internal conflicts may have contributed to these departures [4][5]. Performance Decline - Huaxizi experienced significant growth shortly after its establishment in 2017, achieving sales of 5.4 billion yuan in 2021, but has since faced a downturn, particularly after the "79 yuan eyebrow pencil incident" [6][7]. - Recent sales data indicates a sharp decline, with flagship store sales dropping from 1 million to 250 million yuan to between 75,000 and 100,000 yuan shortly after September 11, 2023. Additionally, the company's online GMV for 2024 is projected at 2.393 billion yuan, a year-on-year decrease of 21.19% [6][7]. Strategic Adjustments - In response to its challenges, Huaxizi is attempting to recover by launching new products and expanding its offline presence, including opening its first store in Shanghai [7]. - Experts suggest that while Huaxizi has potential for growth, its reliance on online channels and the need for a robust brand strategy are critical for its future success [7].