代工模式反噬，罗马仕如何陷入“死循环”

Core Viewpoint - Roma's sudden suspension of operations for six months due to "market environment changes" and "business development needs" highlights the company's critical situation stemming from quality issues and supply chain problems, leading to a significant revenue decline and increased after-sales costs [1][3][6]. Group 1: Company Situation - Roma has announced a six-month suspension of operations starting July 7, affecting most employees while recalling only a limited number [1][3]. - The company is facing a severe crisis due to a product recall involving 491,745 units of its power banks, triggered by material issues that could lead to overheating and potential fire risks [3][6]. - The recall has led to major e-commerce platforms removing all Roma products, effectively cutting off the company's online sales channels, which are projected to account for 53% of the power bank market by 2025 [7][8]. Group 2: Market Dynamics - Roma has been a leading player in the power bank market for over a decade, but its reliance on low-cost production and a competitive pricing strategy has contributed to its current predicament [9][10]. - The global power bank market is dominated by several key players, with Xiaomi holding approximately 8% market share, while Roma's market position is under threat due to recent quality issues [8][9]. - The industry is experiencing a shift as consumers become more cautious about product safety, particularly in light of recent incidents involving Roma's products [4][5].