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Core Insights - The "Flash Purchase" initiative by Taobao has become a significant trend in 2025, with a commitment to subsidize consumers and merchants with 50 billion yuan within 12 months [1][4] - The rapid growth of daily orders on Taobao Flash Purchase, reaching over 80 million within two months of its launch, indicates strong consumer demand and market penetration [1][2] - The integration of Taobao, Ele.me, and Fliggy into a "big consumption platform" aims to enhance user experience by providing a comprehensive range of services and products [2][3] Group 1: Performance Metrics - Taobao Flash Purchase achieved over 40 million daily orders by the end of May and surpassed 60 million by the end of June, with a current daily order count exceeding 80 million [1][2] - The platform's non-food orders reached over 13 million, and it accounted for 60% of the market's new order growth [1] - On the first day of subsidy implementation, 589 retail brands saw their order volumes increase by over 100% compared to May 2, with significant growth in categories like ready-to-eat food and beverages [1][2] Group 2: Consumer Behavior and Market Trends - The surge in orders for products like mosquito nets and herbal medicine reflects a robust consumer spending trend, with top cities for orders including Hefei, Nanjing, and Wuxi [2] - The integration of various services under the "big consumption platform" strategy is expected to create a seamless shopping experience for consumers, addressing both immediate and long-term needs [2][3] - The promotional activities, such as offering free milk tea in major tourist cities, are designed to stimulate consumer engagement and drive sales growth [4][5] Group 3: Economic Implications - Economists predict that the subsidies from Taobao Flash Purchase could potentially unlock a consumption increase worth hundreds of billions, while also alleviating competitive pressures among merchants [3] - The initiative is seen as a strategic move to innovate consumption scenarios and lower costs for consumers, thereby fostering genuine business growth [4][5]