“纯粮酿造+科技创新”双轮驱动，红星入选首批“中国消费名品”

Core Viewpoint - The inclusion of Beijing Red Star Co., Ltd.'s "Red Star" brand in the first batch of China's consumer brand list reinforces its status as a benchmark in the Erguotou category and validates its dual-driven development model of "pure grain brewing + technological innovation" [1][3][17] Company Summary - "Red Star" is the only white liquor brand from Beijing to be included in the national consumer brand list, alongside leading brands like Moutai and Wuliangye, highlighting its recognition as a core member of the "Chinese manufacturing" brand matrix [4][17] - The brand has a history of 76 years, demonstrating a commitment to quality, brand, and operational innovation, which has led to its recognition as a "consumer brand" [6][8] - Red Star's brand value reached 78.162 billion yuan, ranking first among Beijing's liquor brands according to the 2024 Huazun Cup liquor brand report [6] Industry Summary - The release of the consumer brand list helps reduce consumer choice costs and guides consumption towards quality and branding upgrades, especially during the structural adjustment period in the liquor industry [3][15] - The inclusion of Red Star in the consumer brand list is expected to boost liquor consumption in both the Beijing market and nationwide, acting as a catalyst for market activation [3][14] - The government emphasizes the importance of consumption in driving economic growth, with initiatives aimed at boosting domestic demand and consumption upgrades, which aligns with the structural adjustments in the liquor industry [15][17]