Core Viewpoint - Macquarie's research report indicates that Anta Sports is likely to gain market share as Nike continues to adjust in China, with expectations of a narrowing revenue decline for Nike in the upcoming fiscal quarter [1][2]. Group 1: Nike's Financial Performance - Nike's revenue for Q4 FY2025 decreased by 11% year-over-year, exceeding FactSet's expectation of a 3.4% decline, with regional revenues in North America, Europe-Middle East-Africa, Greater China, and Asia-Pacific-Latin America showing declines of -11%, -10%, -20%, and -3% respectively [1][2]. - Management anticipates a moderate single-digit decline in revenue for Q1 FY2026, with gross margins expected to decrease by 350-425 basis points, including a 100 basis point negative impact from tariffs [2][3]. - Inventory levels remained high, with a year-over-year change of 0% in Q4 FY2025, while Nike plans to continue reducing inventory over the next two quarters [2][3]. Group 2: Market Dynamics and Competitive Landscape - Anta Sports is expected to benefit from Nike's market adjustments, potentially gaining market share as Nike's direct business in Greater China saw a 15% year-over-year revenue decline [1][3]. - The wholesale revenue for Nike in Greater China decreased by 24%, which may alleviate pressure on retailers like Topsports [3]. - The competitive landscape is intensifying as international brands increase efforts to regain market share, leading to more frequent promotional activities due to slower-than-expected inventory clearance [7]. Group 3: Supply Chain and Cost Management - Nike is implementing strategies to mitigate approximately $1 billion in incremental tariff costs by optimizing procurement and production distribution, aiming to reduce imports from China to the U.S. from 16% to a high single-digit percentage by the end of FY2026 [2][3]. - Collaboration with suppliers and retail partners is planned to minimize the impact of rising costs on consumers, with price increases phased in starting from Fall 2025 [2][3]. Group 4: Stock Recommendations - Anta Sports (2020 HK) is rated as outperform with a target price of 132 HKD, while companies like Feng Tay (9910 TT) and Stella (1836 HK) are rated underperform [5][6]. - The report highlights that despite ongoing revenue challenges for Nike in China, improved inventory management is expected to benefit Topsports (6110 HK) [5].
耐克中国调整期,安踏或迎份额增长?麦格理这份报告划重点了