“内贸版广交会”搭台赋能，不止卖货更要吸睛圈粉

Core Viewpoint - The Guangdong Quality Products Exhibition aims to support local businesses in adapting to changing economic conditions by providing a platform for showcasing consumer products and facilitating domestic market expansion [1][8]. Group 1: Exhibition Overview - The first Guangdong Quality Products Exhibition will be held from September 12 to 14, 2023, at the Guangzhou Canton Fair Exhibition Hall, focusing on consumer goods [1]. - The exhibition will cover an area of 50,000 square meters and will feature five themed pavilions, including consumer electronics, fashion and beauty, toys, food, and home ceramics [3][6]. - The theme of the exhibition is "Guangdong Quality Products · Beautiful Guangdong," highlighting traditional advantageous products from Guangdong [3]. Group 2: Participation and Target Audience - The event will involve 167 industry associations and over 4,000 direct members, inviting leading brands and quality SMEs to participate [3][4]. - Approximately 4,000 merchants will be invited to target customers, including major purchasing giants like Walmart, Alibaba, and JD.com, as well as key professional buyers from Hong Kong, Macau, and ASEAN regions [4][6]. Group 3: Marketing and Engagement Strategies - The exhibition will include a "Guangdong Quality Products · Star Performance Carnival" to attract Gen Z consumers, converting cultural traffic into consumer traffic [6]. - Interactive experiences, such as consumer engagement and prize draws, will be incorporated to enhance the shopping experience and drive traffic from the exhibition to local communities [6][8]. Group 4: Government Support and Objectives - The Guangdong Provincial Department of Commerce will provide full subsidies for qualifying exhibitors' booth fees, focusing on supporting small and medium-sized enterprises [7]. - The primary goal of the exhibition is to secure orders and establish long-term cooperation between exhibitors and buyers, enhancing the effectiveness of participation [7][8].