罗马仕充电宝召回致退款排17万位,企业资金链断裂暴露制度性危机

Core Viewpoint - The recall incident of Romoss power banks has triggered a systemic operational crisis, revealing the company's broken capital chain and institutional flaws, with over 170,000 consumers waiting for refunds [1] Refund Status and Risks - The refund queue has exceeded 170,000 consumers, with a waiting period of 15-30 working days, although the actual refund time remains uncertain [1] - Some users face issues with refund requests due to insufficient merchant deposits, leading to a 90-day collection process by platforms like Taobao and JD, making refund success dependent on the company's ability to replenish funds [1] Channel Closure and Logistics Obstacles - Official flagship stores on Tmall, Taobao, and Pinduoduo have been closed, with JD only selling accessories through self-operated stores, while Douyin has become the sole registration entry [2] - Delivery services like SF Express and Zhongtong refuse to accept returns citing "lithium battery hazardous materials," forcing consumers to resort to high-risk self-destruction methods [2] Company Financial Crisis - The company has ceased operations for six months since July 7, retaining only recall customer service, with employees receiving 80% of the Shenzhen minimum wage (approximately 2016 yuan) as living expenses [3] - The company's account balance is only 12 million yuan, while direct losses from the recall exceed 40 million yuan, with monthly revenue losses ranging from 100 million to 200 million yuan [3] Supply Chain Issues and Management Failures - The direct cause of the crisis is attributed to material defects from the battery supplier, Amperis, due to cost-cutting on separators, compounded by Romoss's long-term low-price strategy [4] - Key executives, including Chairman Lei Guiqiang, have been absent from work groups since April, with three changes in the legal representative within three months, raising suspicions of asset transfer [4] Employee Compensation Issues - Employees reported receiving only half of their June salaries, with maternity pay, overtime, and year-end bonuses all in arrears, prompting intervention from labor authorities [6] Consumer Response Strategies - Consumers can register for recalls through Douyin's official store by providing model and batch proof for specific recalled batches [7] - If delivery services refuse to accept returns, consumers must follow strict procedures to safely dispose of the batteries, including discharging to ≤25% and soaking in saltwater [7] Rights Protection and Complaints - Consumers can demand refunds through Taobao and JD customer service by citing the Consumer Rights Protection Law [8] - Collective complaints can be submitted via the national 12315 platform or Black Cat Complaints against Shenzhen Romoss Technology Co., Ltd. [9] Industry Warnings and Systemic Flaws - The non-compliance rate for online power banks has risen from 19.8% in 2020 to 43.6% in 2024, with Romoss's 20,000mAh model priced at 76 yuan, significantly lower than competitors like Anker at 369 yuan, leading to supply chain failures [10] - In contrast to Anker's proactive recall measures, Romoss's passive response has accelerated the collapse of consumer trust [10] Bankruptcy Implications for Consumers - The bankruptcy process may reduce consumers from being "rights holders" to "ordinary creditors," with 490,000 hazardous products ultimately becoming the users' responsibility [11] - There is a time gap between the 90-day deposit freeze by platforms and the company's rapid bankruptcy, with changes in legal representatives and asset transfers aimed at evading regulation [12]