“政策+市场”双核驱动｜助推哈尔滨消费能级跃升

Group 1 - Harbin City is leveraging policies and market activation to stimulate consumption through cash subsidies and diverse consumption scenarios [1][3] - In the first half of 2025, Harbin issued 1.58 billion yuan in subsidies for the old-for-new consumption policy, driving sales of 12.09 billion yuan, showcasing the effectiveness of policy leverage [2][4] - The "1+3" policy system in Harbin includes a core action plan for promoting old-for-new consumption, supported by detailed implementation rules in automotive, home appliance, and home decoration sectors [4] Group 2 - The retail sector is experiencing increased vitality, with Metro opening its first front warehouse in Harbin, enhancing the convenience of community commerce [5][6] - The restaurant and accommodation sectors are also growing, with a 51.1% increase in platform orders and a 264.9% rise in newly registered accommodation entities [6] - Online consumption is becoming a significant driver, with events like e-commerce live streaming festivals expanding sales channels for local specialties [6] Group 3 - Harbin's consumption scene is diversifying, with the opening of a city duty-free shop and a new coffee shop that blends historical architecture with modern consumer experiences [7][8] - Innovative consumption formats are emerging in key commercial areas, enhancing high-end consumption supply while showcasing local characteristics [8] Group 4 - The government and market are collaborating to boost consumption, with initiatives like the "Five Entry Activities" bringing policies directly to communities and businesses [9] - Companies are actively engaging in lower-tier markets, with Haier and Suning launching promotional activities to tap into county-level consumption potential [9] - Harbin aims to continue optimizing the consumption environment and nurturing new business formats to enhance economic development [9]