网商银行稳利宝二季度报告中，藏着近7成新用户复投的粘性法则

Core Insights - The financial platform "Wenli Bao" under Ant Bank has shown significant growth despite the overall pressure on the wealth management industry due to declining market interest rates [1] - The platform's user base has surpassed 4 million, with high user engagement indicated by the fact that 2 out of 3 new users made more than two investments, and over 60% of users reinvested more than their initial amounts [1][2] Group 1: Performance Metrics - Wenli Bao's average annualized return reached 2.76% as of the end of June, outperforming the industry average of 2.51% [1] - In May, during market volatility, the platform's main products achieved a 100% positive return rate, exceeding the industry average of 97.9% [1] - All users who held investments for over three months realized positive returns, showcasing the platform's strong performance [1] Group 2: Investment Strategy - The platform's investment strategy focuses on selecting low-risk R1 and R2 level financial products, primarily investing in deposits and high-quality bonds [1] - This cautious approach is particularly important in a declining interest rate environment, providing a "safe haven" for ordinary investors by avoiding high-risk asset exposure [1] Group 3: Market Trends - There is a growing trend among investors to prioritize safety and stability in their investment choices, especially as expected returns decrease [2] - Macro data from the Chinese wealth management market indicates that the bank wealth management market's scale reached 31.22 trillion yuan in the first half of 2025, reflecting a 5.22% increase since the beginning of the year [3] - The demand for dual guarantees of fund safety and liquidity is increasingly urgent among small and medium-sized business owners and ordinary investors in the current economic climate [3]