新广告法十年：该如何适应数字化转型？

Group 1 - The core viewpoint of the article emphasizes the necessity of regulating advertising activities in the context of market competition to prevent false advertising and protect consumer rights [2][10][16] - The article discusses the evolution of advertising regulation in China, highlighting the transition from a command economy to a market economy and the challenges faced in establishing a comprehensive advertising law [2][3][12] - It points out that the current advertising regulatory framework is outdated and struggles to adapt to new digital marketing practices, such as algorithm-driven recommendations and live-streaming marketing [5][8][14] Group 2 - The article critiques the existing advertising law for its rigid structure, which is based on traditional media channels, and calls for a shift towards a more flexible and context-aware regulatory approach [13][15] - It suggests that the advertising law should undergo two major transformations: deregulation and digitalization, to better align with contemporary marketing practices [12][14] - The need for a balanced approach in advertising regulation is emphasized, where the focus should be on preventing misleading advertising while allowing for the natural marketing behaviors of businesses [10][11][16]