Group 1 - Amazon's Prime Day is expected to generate record online sales of $23.8 billion from July 8 to 11, representing a 28.4% increase compared to last year [1] - Mobile shopping is projected to reach an all-time high, contributing $12.5 billion in sales, which accounts for 52.5% of total online sales [1] - Over 200 million Prime members participated in the event, with independent sellers selling over 200 million items, primarily from small and medium-sized enterprises [1] Group 2 - Amazon will offer millions of exclusive deals across more than 35 categories, including electronics, apparel, beauty, and home goods [2] - Historical data indicates that Amazon's stock price averages a 2% increase in the week following Prime Day, with a cumulative rise of over 4% in the six weeks after the event [2]
亚马逊(AMZN.US)Prime日有望点燃238亿美元消费浪潮,移动端占比将创历史新高