15秒“霸屏”，市民游客成为“城市主角”

Core Insights - The article discusses the launch of "West Lake Big Show," a new cultural tourism initiative by the Shangcheng District Cultural and Tourism Group in collaboration with Heiba Technology and Huashu Media, allowing citizens and tourists to feature themselves on a large screen at Xizi Bridge for 15 seconds [2][3] - The initiative aims to transform the experience of visitors from mere spectators to active participants, promoting a sense of community and shared cultural memory [2] Group 1 - The "West Lake Big Show" allows participants to upload photos via an official app and pay to appear on the large screen during designated time slots on weekends [2] - The initiative is designed to create a platform where ordinary people can showcase their moments, contrasting with the previously high-profile content that dominated the screen [2] - The program is part of a broader strategy to enhance public art spaces and foster a new form of cultural tourism that emphasizes co-creation and sharing [2] Group 2 - The initiative aims to deepen the integration of the natural beauty of West Lake with the everyday experiences of its visitors, creating a more engaging and participatory tourism experience [2] - Citizens, like Ms. Chen, express excitement about the unique experience of seeing themselves on the screen, highlighting the emotional connection fostered by the initiative [3] - The Shangcheng District Cultural and Tourism Group hopes to convey the charm of cultural tourism through shared experiences and emotional resonance among participants [3]