东风本田：穿越市场激流，以品质硬实力回应用户信赖

Core Viewpoint - The Chinese automotive industry is undergoing significant transformation in 2025, with a focus shifting from quantity to quality, driven by stringent regulations and safety standards [1][18]. Group 1: Industry Changes - The implementation of strong regulatory policies for assisted driving and the strictest battery safety regulations signal a return to quality-focused development in the automotive sector [1]. - The market is experiencing intensified competition, prompting companies to prioritize quality over mere expansion [1]. Group 2: Company Performance - Dongfeng Honda has achieved high-quality development through rigorous standards and requirements, maintaining a strong presence in the fuel vehicle market while advancing its transition to new energy vehicles [1][20]. - In the first half of the year, Dongfeng Honda welcomed 150,000 new customers, reflecting a commitment to long-term value [1]. Group 3: Product Quality and Reputation - Dongfeng Honda has garnered over 8.5 million users over its 20+ years, with quality being the core reason for customer trust [4]. - The CR-V model, a pioneer in the urban SUV category, has sold nearly 3.2 million units in China and is expected to surpass 15 million globally [4]. - The CR-V boasts a three-year resale value rate of 60.71%, ranking first among joint venture compact SUVs [4]. Group 4: Sales and Market Position - In the first half of the year, CR-V's sales reached nearly 90,000 units, marking an 8.39% year-on-year increase, with strong performance in both fuel and hybrid models [8][20]. - The launch of the 11th generation Civic has enhanced its smart interaction and safety features, showcasing Dongfeng Honda's commitment to innovation [8]. Group 5: Technological Advancements - Dongfeng Honda is not merely transitioning to electric vehicles but is committed to maintaining its quality standards while embracing new technologies [13][15]. - The company has launched the S7 model and is expanding its electric vehicle lineup, supported by a new smart factory that enhances production efficiency and precision [15]. Group 6: Local Innovation and Market Adaptation - Dongfeng Honda aims to accelerate local innovation by collaborating with local suppliers to meet diverse consumer needs effectively [18]. - The company emphasizes the importance of maintaining global quality standards while integrating local innovations to enhance its product offerings [20]. Group 7: Commitment to Quality - Dongfeng Honda's commitment to quality and safety remains unwavering, ensuring that all collaborations meet stringent quality and safety tests [20]. - The company continues to evolve its product lineup, with upcoming upgrades to popular models like the CR-V, focusing on enhanced smart technology and user experience [20].