【IPO前哨】海拍客：获顺为、高瓴投资，还有哪些看点？

Core Viewpoint - Yangtuo Technology Inc. (referred to as "Haipai Ke") has submitted its prospectus to the Hong Kong Stock Exchange, aiming to list on the main board under the new Chapter 18C rules, with CITIC Securities as its sole sponsor [2][12] Company Background - Haipai Ke was established in February 2015, originally as Hangzhou Yangtuo Network, and was transferred to its current chairman Zhao Chen shortly after [3] - The core team has strong ties to Alibaba, with Zhao Chen having held multiple positions at Alibaba from 2006 to 2015, contributing to the rapid growth of Haipai Ke since its inception [4] Business Model and Performance - Haipai Ke operates a digital platform focused on connecting supply and demand for household care and nutrition products in China's lower-tier markets [5] - The company generates revenue by charging sellers a commission based on platform transaction volumes and offers customized marketing services to brands and manufacturers [7] - As of the end of 2024, Haipai Ke has developed 92 proprietary brands and established partnerships with 153 manufacturers, serving over 38,000 paying buyers [7] Financial Performance - Haipai Ke's total transaction volume reached 11 billion RMB in 2024, making it the largest trading and service platform in the household care and nutrition sector in China's lower-tier markets [7] - However, the company has experienced a significant decline in annual transaction volume from 2022 to 2024, impacting revenue [8] - Revenue figures for 2022, 2023, and 2024 were 895 million RMB, 1.067 billion RMB, and 1.032 billion RMB, respectively, indicating a downward trend [8] - The revenue structure shows a shift towards self-operated business, with self-operated revenue increasing from 60.4% in 2022 to 77.7% in 2024, while digital platform revenue has decreased [9][10] Profitability and Cash Flow - Gross profit figures for 2022, 2023, and 2024 were 393 million RMB, 401 million RMB, and 335 million RMB, with gross margins declining from 43.9% to 32.5% [10] - The company reported net losses of 1.012 million RMB in 2022, 56.54 million RMB in 2023, and 78.83 million RMB in 2024, indicating ongoing financial challenges [11] - Operating cash flow showed net outflows of 133 million RMB in 2022, 6 million RMB in 2023, and 112 million RMB in 2024, highlighting reliance on external financing [11] Future Plans - The IPO aims to inject capital into Haipai Ke for enhancing collaboration within its ecosystem, improving technological capabilities, and pursuing strategic alliances or acquisitions when opportunities arise [12]