SAIC MOTOR(SH:600104) Xin Lang Cai Jing·2025-07-08 06:28Core Insights - Shanghai Automotive Group has registered the trademark "Shangjie," indicating progress in its collaboration with Huawei for a new brand of smart electric vehicles [1][3] - The "Shangjie" brand is part of Huawei's HarmonyOS Intelligent Driving family, targeting mid-to-high-end electric vehicles for family users and young professionals [3] Trademark Registration - The trademark "Shangjie" (registration number 83071839) has been officially registered, with applications for related trademarks also in progress [1][2] - The trademark covers international classifications including advertising sales and transportation storage, with some trademarks currently under preliminary examination [1] Strategic Partnership - A strategic cooperation agreement was signed between Shanghai Automotive Group and Huawei on February 21, focusing on product definition, manufacturing, supply chain management, and sales services [3] - The first model under the "Shangjie" brand is expected to launch in the fall of 2025, based on the internal code "ES39" from SAIC's Roewe brand, featuring two pure electric range versions priced between 150,000 to 250,000 yuan [3] Production and Investment - The initial investment for the "Shangjie" vehicle production project is approximately 6 billion yuan, with plans to establish a professional team of over 5,000 personnel [3] - The battery supply project for the "Shangjie" vehicles will also be established concurrently in the Shanghai Lingang New Area [3] Sales Performance - Shanghai Automotive Group reported a vehicle wholesale of 2.053 million units in the first half of 2025, marking a 12.4% increase, with retail deliveries reaching 2.207 million units [4] - In June 2025, the company sold 365,000 vehicles, reflecting a year-on-year growth of 21.6% [4]