SERES(SH:601127) Quan Jing Wang·2025-07-08 07:35Core Insights - The company, Seres Group, has achieved significant recognition in the global high-end market by winning two prestigious international awards: the Grand Winner at the NYX Design Awards and the Platinum Winner at the VEGA Digital Marketing Awards [1][3][5]. Group 1: Awards and Recognition - The NYX Design Awards, organized by the International Awards Association (IAA), is regarded as a benchmark for creativity and effectiveness in global marketing, focusing on future technology and innovative experiences [3]. - Seres Group is the only Chinese automotive company to win the Grand Winner award at the NYX Design Awards, highlighting its unique position in the global automotive industry [3]. - The VEGA Digital Marketing Awards, recognized as one of the top ten global digital communication awards, awarded Seres the Platinum Winner for its outstanding digital marketing efforts, further establishing the company's influence in the global automotive sector [5]. Group 2: Marketing Campaign - The award-winning marketing campaign was centered around the Spring Festival Gala, where Seres showcased its super factory and featured 780 units of the Wanjie M9 in a performance with the Chinese National Artistic Gymnastics Team and the Times Youth Team [5][7]. - This campaign not only generated significant brand visibility but also demonstrated the integration of technology, art, and national culture, setting a new standard for global automotive brand communication [5][7]. - The campaign exemplified the innovative strength and development potential of China's new energy vehicle industry, showcasing the competitive edge of Chinese automotive brands in the high-end market [7]. Group 3: Strategic Positioning - Under the new luxury concept of "traditional luxury + technological luxury," Seres has made a historic leap from "follower" to "leader" in the high-end new energy vehicle market [7]. - The company has redefined the competitive landscape of the high-end new energy vehicle market and established itself as a value benchmark for Chinese automotive brands on the global stage [7].