南都电商观察｜悦诗风吟关闭电商海外店，罗马仕关闭多家店铺

Group 1: New Initiatives and Developments - The new account "Lan Zhi Chun Xu" launched by Dong Yuhui will premiere a program titled "Main Creators, Please Speak" on July 9, focusing on the theme of movies, coinciding with the 120th anniversary of Chinese cinema [1][3] - Since its registration on July 3, "Lan Zhi Chun Xu" has gained over 750,000 followers by July 7, with five videos related to the movie theme published [3] - The company behind "Lan Zhi Chun Xu," registered as Lan Zhi Chun Xu (Xi'an) Technology Co., Ltd., was established in December 2024 with a registered capital of 5 million RMB, and its business scope includes daily necessities sales, internet sales, film screening, and broadcasting [3] Group 2: Industry Regulations and Complaints - A number of streamers in Kunming have been restricted and banned due to the dissemination of false information related to the real estate sector, which has caused social anxiety and group conflicts [4][6] - The Shanghai Consumer Protection Committee reported handling 150,113 consumer complaints in the first half of 2025, an increase of 18.2% year-on-year, with product-related complaints making up 67.1% of the total [7][9] - Online shopping complaints accounted for a significant portion, with 80,866 complaints received, primarily concerning clothing, home goods, and issues like size discrepancies and delayed deliveries [10] Group 3: Retail and E-commerce Trends - The China Retail Industry Prosperity Index (CRPI) for July is reported at 49.6, indicating a contraction, with the merchandise operation index at 48.7, reflecting a decline as the offline retail enters a slow season [12][13] - E-commerce operations maintained a slight expansion with an index of 50.2, although the total sales volume index dropped to 49.5, indicating reduced growth expectations post-promotional seasons [12][13] - In a strategic move, Innisfree has closed its overseas flagship store on a certain platform, citing resource integration and channel efficiency improvements as reasons for this decision [14][15] Group 4: Sales Performance Insights - The top ten live-streaming sales figures on Douyin show a significant disparity, with the leading accounts generating sales between 50 million to 75 million RMB, while 70% of the live-streaming rooms reported sales below 7.5 million RMB [16]