PWRD(SZ:002624) Quan Jing Wang·2025-07-08 08:26Core Viewpoint - The rise of micro-short dramas, characterized by fast-paced storytelling and emotional resonance, is attracting significant participation from listed companies, including Perfect World, which has launched a micro-short drama channel "Her World" across various media platforms [1][2]. Group 1: Company Overview - Perfect World is a global cultural and entertainment group focused on the development, publishing, and operation of online games, while also engaging in television and short drama production [1]. - The company has produced over 300 excellent film and television works since its establishment, receiving more than 500 professional awards [1]. - In May 2024, Perfect World was recognized as one of the "Top 30 Cultural Enterprises in China" for the thirteenth time since 2011, reflecting its growing brand influence and comprehensive strength in the cultural sector [1]. Group 2: Industry Trends - The micro-short drama market is rapidly expanding, with a projected 36,951 micro-short dramas launched in China in 2024, marking a nearly 35% year-on-year increase [2]. - The audience for micro-short dramas is expected to reach 662 million by the end of 2024, a 14.9% increase from mid-year, surpassing the user base of online literature [2]. - The market size for micro-short dramas in China reached 50.4 billion RMB in 2024, reflecting a year-on-year growth of 34.9% [2]. Group 3: Technological Innovation - Perfect World is leveraging cutting-edge technologies such as AI and VR to enhance production efficiency and user experience, including the development of the A.R.C system to improve filming efficiency [3]. - The company anticipates breakthroughs in AI-driven short dramas by 2025, which will significantly contribute to cost reduction and expansion in overseas markets [3]. Group 4: Financial Performance - In the first quarter of 2025, the company achieved a net profit of 163 million RMB after deducting non-recurring gains and losses, representing a year-on-year increase of 203.06% [4].