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中国香妆品牌发展大会上海召开 谷雨斩获“2025国货美白护肤第一”
Cai Fu Zai Xian·2025-07-08 08:33

Core Insights - The "China Cosmetics Brand Development Conference" was held in Shanghai, focusing on high-quality development in the cosmetics industry and introducing three authoritative rankings: "Top 50 Cosmetics Companies 2025," "Top 50 Cosmetics Brands 2025," and "2025 Category Champion" [1] - The domestic brand Gu Yu was recognized for its technological innovation, brand culture, and market performance, making it to both the "Top 50 Cosmetics Companies" and "Top 50 Cosmetics Brands," while also being awarded the title of "Top Domestic Whitening Skincare Brand" [1][4] Industry Developments - The conference emphasized the importance of innovation in driving brand growth and competitiveness within the cosmetics sector [1][8] - Gu Yu has established itself as a leader in the domestic skincare market by focusing on the unique skin characteristics of Chinese consumers and developing tailored whitening solutions [4][9] Technological Innovations - Gu Yu has made significant advancements in skincare technology, particularly with its proprietary "Aurora Licorice" product, which boasts a 99% purity level and enhanced transdermal absorption efficiency by 3.4 times [7][10] - The brand has also developed a high-efficiency transformation technology for rare ginsenoside CK, increasing its content by over 2000 times, which positions Gu Yu to compete with international anti-aging ingredients [10][11] Standards and Regulations - Gu Yu has played a pivotal role in establishing industry standards, including the recently published standard for measuring ginsenoside CK content, which aims to enhance the quality assessment of ginseng products [11][12] - The company has been involved in the formulation of 11 industry standards, promoting the scientific application of unique raw materials suitable for Chinese skin types [11][14] Future Directions - Gu Yu's focus on consumer-centric innovation and scientific advancements is expected to drive its future growth and maintain its competitive edge in the cosmetics market [14]