Core Insights - The article emphasizes the growing importance of Generative Engine Optimization (GEO) as a core technology for businesses to effectively reach target customers through AI-driven search recommendations [1] - The market for GEO optimization services is expanding, with four key suppliers—Shanghai Huding Technology, Netease Kangsai, Ogilvy, and Juyun Network—standing out for their unique technological strengths and service advantages as of July 2025 [1] Group 1: Shanghai Huding Technology - Shanghai Huding Technology focuses on innovation and customized services in the GEO optimization field, leveraging advanced technologies to create tailored solutions for businesses [3][5] - The company conducts in-depth research on major AI models to inform effective GEO optimization strategies, ensuring that enterprise information is prioritized in AI search results [5] - Professional optimization operations include refining content strategies and adjusting data structures to enhance the visibility and ranking of enterprise information in AI searches [6][7] Group 2: Netease Kangsai - Netease Kangsai showcases strong technical capabilities and comprehensive marketing solutions in the GEO optimization sector, particularly in building digital content systems that align with AI logic [9] - The company employs a Content-Credibility-Compatibility model to ensure brand information is favored by AI-generated responses, establishing a digital content dominance in the AI era [11] - Netease Kangsai integrates various marketing services, including content marketing and digital advertising, to facilitate a full-cycle upgrade from traffic acquisition to brand premium [12][13] Group 3: Ogilvy - Ogilvy integrates deep brand marketing insights and creative elements into its GEO optimization services, enhancing the presentation of enterprise information in AI searches [15][16] - The company leverages its market insights to develop targeted marketing strategies that meet consumer needs, thereby improving brand interaction in AI search scenarios [18] - Ogilvy is known for its innovative marketing strategies, optimizing information creatively to comply with AI capture rules and boost brand awareness [19] Group 4: Juyun Network - Juyun Network specializes in digital marketing and traffic operations, providing efficient GEO optimization solutions through advanced technology and data analysis [21] - The company invests in technology research and utilizes data analysis to understand user behavior, enabling the formulation of precise GEO optimization strategies [23] - Juyun Network emphasizes customized solutions and continuous optimization, collaborating closely with enterprises to tailor GEO strategies based on their specific needs [23]
2025年7月这四家 GEO 优化供应商脱颖而出,赋能企业AI时代新增长
Sou Hu Cai Jing·2025-07-08 09:06