中海新城，海淀边上造豪宅

Core Viewpoint - The article discusses the rapid development of the 640 land plot by China Overseas New Town in Shijingshan, highlighting its strategic location and unique mixed-use residential and public building design [2][10][27]. Group 1: Land Acquisition and Development - China Overseas New Town acquired the 640 land plot for a base price of 4.523 billion yuan, showcasing swift progress in development [2][3]. - The 640 plot is part of a "1-to-3" land combination, with the remaining plots (648, 649, 650) yet to show significant development activity [2][3]. - The company utilized its existing project company, Xinan Xingye, to expedite the development process [3][4]. Group 2: Project Characteristics - The 640 project is a mixed-use land designated for public and residential buildings, with a total above-ground construction area of 66,000 square meters, including approximately 19,700 square meters for residential use [10][22]. - The project features five residential buildings with a total floor area ratio of 3.5, and the residential portion has a floor area ratio of about 1.7 [10][12]. - The residential units will include significant additional areas such as balconies and flower beds, marking the first introduction of flower beds in the Shijingshan housing market [15][20]. Group 3: Market Positioning and Pricing - The project is positioned as a pure improvement product, with various unit sizes including 149 square meters, 168 square meters, 302 square meters, and 500 square meters [16][20]. - The expected selling price for the 640 project is influenced by nearby developments, with competitive pricing anticipated due to proximity to Haidian District [29]. - The project is expected to attract buyers looking for higher-end residential options, especially given the limited number of similar improvement projects in Shijingshan [27][29].