网红“爆炸桃”实为瑕疵品，警惕水果营销陷阱

Core Insights - The rise of "explosion peaches" in the market is attributed to their unique appearance, characterized by cracks in the skin and flesh, which has led to increased sales on e-commerce platforms despite being considered defective products [1][3][12] - Marketing strategies have involved rebranding these peaches as "rare" and "sweeter than ordinary peaches," misleading consumers about their quality [2][3][26] Group 1: Product Characteristics - "Explosion peaches" are not a new variety but rather a result of specific varietal traits, weather conditions, or poor management leading to fruit cracking [1][19] - The phenomenon of cracking is linked to rapid water absorption by the fruit, causing the flesh to grow faster than the skin, resulting in splits [18][19] - Different peach varieties exhibit varying tendencies to crack, with some being more prone due to their growth characteristics [19] Group 2: Market Dynamics - Sales of "explosion peaches" have surged, with some varieties experiencing a fivefold increase in weekly sales, indicating strong consumer interest despite their flaws [7][12] - E-commerce platforms have seen a variety of "explosion peaches" marketed with exaggerated claims about their sweetness, with some sellers stating they are six times sweeter than regular peaches [3][19] - The pricing of "explosion peaches" varies significantly, with some being sold at prices higher than quality fruits, creating a substantial profit margin for sellers [14][16] Group 3: Consumer Awareness - Experts and legal professionals have warned consumers to be cautious of marketing traps and to focus on the actual taste and nutritional value of fruits rather than marketing hype [2][26][27] - There is a call for consumers to be informed about fruit quality and to avoid being misled by trendy concepts that do not reflect the true nature of the products [27][26] - Recommendations include that e-commerce platforms should ensure accurate product descriptions and that regulatory bodies should provide guidelines to help consumers identify common scams in the fruit market [27][26]