潍坊青州：“无人经济”兴起 年轻人爱上自助新消费

Core Insights - The rise of "unmanned economy" is transforming various sectors such as gyms, study rooms, and convenience stores, allowing users to access services through their smartphones without staff interference [1][3] - Shared gyms and study rooms are adopting fully automated management systems, enabling users to book, enter, and utilize facilities independently, which significantly reduces operational costs and offers more affordable pricing [3][5] Group 1: Shared Gyms - Shared gyms operate 24/7, allowing users to access facilities at their convenience, particularly appealing to working professionals [1][3] - Daily foot traffic in shared gyms averages around 100 users, primarily consisting of young individuals who appreciate the flexibility of choosing their workout times [3] - The implementation of a dedicated WeChat mini-program allows users to check real-time occupancy and avoid peak hours, enhancing the overall user experience [3] Group 2: Shared Study Rooms - Shared study rooms provide a quiet and organized environment, catering to students and young individuals preparing for exams, with a focus on immersive learning experiences [5] - The self-service management model allows for better allocation of funds towards environmental maintenance and facility upgrades [5] - The pricing for these services typically ranges from 15 to 30 yuan per day, aligning with the consumption preferences of younger consumers who favor low-investment, flexible options [5] Group 3: Consumer Behavior - The emergence of unmanned spaces reflects a shift in consumer attitudes among young people, who prefer minimal interpersonal interaction and value personal space and control [5] - The convenience of online booking and payment systems resonates well with the "mobile generation," enhancing their comfort and freedom in choosing how to spend their time [5]