医生可以做“网红”吗

Core Viewpoint - The article highlights the growing concern over the phenomenon of "internet celebrity doctors," emphasizing the need for regulation and the establishment of a trustworthy medical information ecosystem [1][4]. Group 1: Issues with Internet Celebrity Doctors - The rise of "internet celebrity doctors" is linked to the increasing demand for health knowledge among the public, coupled with a lack of media literacy and regulatory gaps on short video and live streaming platforms [4][5]. - Some "internet celebrity doctors" exploit this demand by creating misleading content, using anxiety-inducing tactics to attract attention, and promoting unverified treatments or high-priced products [3][4]. - The operational mechanism of these "internet celebrity doctors" includes fabricating medical expertise, creating false cases, and directing traffic to questionable medical institutions, ultimately leading to potential harm for patients [3][5]. Group 2: Proposed Solutions - Addressing the issue requires a multi-faceted approach involving various stakeholders, including stricter platform regulations, enhanced verification of medical qualifications, and accountability for misleading practices [5][6]. - Medical professionals are urged to adhere to ethical standards and prioritize patient health, while the public should improve their ability to discern credible health information [5][6]. Group 3: Positive Examples of Medical Influencers - The article also mentions genuine "internet celebrity doctors" who effectively disseminate accurate medical knowledge through engaging and accessible formats, thereby enhancing public understanding of health issues [7][9]. - Notable figures include Professor Chen Wei, who focuses on scientific weight loss knowledge, and Dr. Li He, who emphasizes cardiovascular health, both of whom have garnered significant followings for their educational content [9][10][15]. - The presence of trustworthy "internet celebrity doctors" is essential to counteract the influence of misleading information and to promote a healthier public discourse around medical topics [19].