奢场前线｜顶奢首店+营销活动双爆发: 多地新店亮相与现象级事件

Group 1 - Pfunds Molkerei, a century-old German dairy shop, opened its first store in Beijing SKP, replicating the dreamy style of its Dresden flagship with golden murals and a milk fountain [1] - Longchamp opened a boutique in Shanghai ipam, showcasing its 2025 autumn/winter collection alongside three other brands including Yoajung and moosugar [3] - NOIR DELUXE COLLECTION, the first high-end series from MO&Co., debuted at Beijing Wangfujing, highlighting contemporary women's empowerment [5] Group 2 - KENT&CURWEN launched its first store in Beijing's China World Mall, featuring a British aesthetic and the 2025 spring/summer collection [7] - Louis Vuitton's "L'Voyage" concept landmark in Shanghai, inspired by a cruise ship, combines exhibition, boutique, and dining experiences [9] - AMAM LONBAKERY TOWN opened its first concept store in Beijing's Sanlitun, offering a range of baked goods in a warm, noble atmosphere [11] Group 3 - Shenyang MixC welcomed over 15 new stores, including Redline and EMPORIO ARMANI's first store in Northeast China [14] - The southwest's first store of Van Cleef & Arpels opened in Chengdu SKP, inspired by Parisian architecture [16] - Shenzhen Bay MixC revealed its first phase with PRADA and other high-end brands, becoming the 12th location in China to host luxury brands like Hermes and Chanel [19][20] Group 4 - The "Illusion Fusion Street" exhibition debuted in Sanlitun Taikoo Li, featuring an immersive art installation by artist Shen Ruofan [21] - DIMOO's "Natural Shapes" pop-up event launched in Changsha IFS, showcasing nature-inspired art installations [23] - Greenland, a new lifestyle district, opened in Chongqing MixC, featuring various lifestyle brands and a giant IP installation [25] Group 5 - Vacheron Constantin's 270th-anniversary experience space opened in Shanghai Zhangyuan, featuring seven immersive exhibition areas [27] - A pop-up space for WakooLab &潮玩娃衣 was launched in Shanghai's Qiantan Taikoo Li, showcasing original designs by fashion bloggers [28] - Chengdu SKP initiated a summer food festival, collaborating with local breweries for a limited-time event [31]