联合利华领投Messy，护发赛道持续升温

Core Insights - Unilever has made a strategic investment in the hair care brand Messy, leading a $5 million funding round, with over $3 million already received [1][3] - Messy, founded by Alli Webb, is recognized as a prominent independent hair care brand, having launched five core products and planning to expand its product range [3] - Unilever's recent activities in the hair care sector indicate a focus on high-growth and high-margin beauty and health segments, with significant investments in brands like NEXXUS [4] Company Developments - Messy has gained attention for its innovative approach in the hair care market, with plans to introduce mini products, hair accessories, and travel kits [3] - Unilever's investment in Messy is likely influenced by Webb's extensive entrepreneurial experience in the hair care industry [3] - The company has been actively enhancing its brand portfolio in China, as seen with the launch of NEXXUS and its marketing strategies [4] Industry Trends - The hair care market in China is experiencing rapid growth, with a projected market size exceeding 30 billion yuan in 2024, reflecting a year-on-year growth rate of over 33% [5] - Competition in the hair care sector is intensifying, with both international and domestic brands entering the market, including recent moves by Proya and other local brands [5] - The market is characterized by a high level of maturity, making it challenging for new entrants unless they can offer significant technological differentiation and strong branding [5]