豪悦护理完成南通项目资产交割 加码婴儿护理业务

Group 1 - The core point of the news is that Hangzhou Haoyue Nursing Products Co., Ltd. has completed the acquisition of production assets from Nantong Dawang, which will enhance its production capacity and support future business development [1][2] - The total transaction price for the acquisition of Nantong Dawang's production line is 266 million yuan, which includes land use rights, factory buildings, and some equipment [1] - The acquisition is aimed at optimizing existing business operations and creating new profit growth points, thereby enhancing the company's sustainable operational capabilities and overall competitiveness [1] Group 2 - Nantong Dawang's GOO.N brand of baby diapers is well-known in China, and after the transaction, it will continue to sell its products through external companies, including Haoyue Nursing [2] - Haoyue Nursing is focusing on building its own brands, such as "Hope Baby" and "Sunny Baby," and is increasing advertising and promotion efforts through emerging online channels like Douyin and Xiaohongshu [2] - In 2024, Haoyue Nursing is projected to achieve a revenue of 2.929 billion yuan, with baby hygiene products contributing 2.060 billion yuan, accounting for 70.32% of the total revenue [2]