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5 ETFs to Profit From Amazon's Longest-Ever Prime Day Event
AmazonAmazon(US:AMZN) ZACKSยท2025-07-08 15:01

Core Insights - Amazon has launched its longest-ever Prime Day event, expanding from 48 to 96 hours, running from July 8 to 11, with expectations of significant online spending [1][2] - U.S. online sales during this event are projected to reach a record $23.8 billion, marking a 28.4% year-over-year increase [2] - The event's spending is anticipated to be equivalent to the combined online spending of two Black Fridays [2] E-commerce Trends - Amazon is offering millions of discounts across various product categories, with daily deal drops to encourage frequent consumer engagement [4] - Mobile shopping is expected to account for $12.5 billion, or 52.5% of total sales, highlighting the importance of mobile channels for impulse purchases [5] - Discounts across categories are expected to match last year's levels, with apparel at 24%, electronics at 22%, and other categories following [6] Technological Innovations - The use of generative AI-powered shopping assistants and chatbots is expected to increase, with traffic from AI sources projected to surge by 3,200% compared to last year [7] - The Buy Now, Pay Later (BNPL) option is forecasted to rise to 8% of overall online sales during the event, up from 7.6% in 2024 [8] Investment Opportunities - Investors can consider ETFs with significant allocations to Amazon, including ProShares Online Retail ETF (24.5% allocation), Fidelity MSCI Consumer Discretionary Index ETF (24.2%), and others [3][9][10][11][12][13] - ProShares Online Retail ETF has an asset base of $78.3 million, while Fidelity MSCI Consumer Discretionary Index ETF has $1.8 billion [9][10] - Vanguard Consumer Discretionary ETF holds a 22.8% allocation to Amazon and has an asset base of $6.1 billion [11]