享界“发标”！余承东、张建勇、沈腾齐现身

Core Points - The "Xiangjie" star-shaped logo was officially launched during the 2025 Xiangjie User Star Night event, symbolizing the collaboration between Huawei and BAIC Group in the high-end smart automotive sector [1][2] - The new logo, named "Huanyu Star," aims to enhance the luxury positioning of the Xiangjie brand while embodying a romantic vision of "picking stars" [2][4] - The Xiangjie brand is a key part of Huawei's smart car strategy, with the first model, Xiangjie S9, set to launch in August 2024 [4][6] Brand and Product Development - The Xiangjie brand has now introduced three logos under the "Hongmeng Zhixing" initiative, with plans for a total of five logos, all featuring a hexagonal design [4] - The Xiangjie S9 achieved significant sales, delivering 4,154 units in June, leading the market for new energy vehicles priced above 300,000 yuan [6][8] - The upcoming Xiangjie travel vehicle is expected to launch in the fall of this year, further expanding the product lineup and enhancing user choices [11] Manufacturing and Quality Standards - BAIC Group emphasizes a commitment to high manufacturing standards, with precision control of key body contours within ±0.3 mm and a dual quality inspection system involving both BAIC and Huawei teams [8][11] - The company has implemented a "zero" emissions policy in its manufacturing processes, ensuring environmental sustainability [8] Marketing and User Engagement - Actor Shen Teng, as the experience officer for Xiangjie, participated in the event, promoting the brand's user experience and comfort features [9][11] - The event highlighted the brand's commitment to providing a smart and comfortable travel experience, with a focus on user satisfaction and engagement [11]