Ge Long Hui·2025-07-09 02:16Core Viewpoint - Kuaishou's Q1 2025 earnings report shows overall revenue in line with expectations, with overseas business operations turning profitable for the first time, achieving a revenue of 32.6 billion yuan, a year-on-year increase of 11% [1] Business Segments - E-commerce: Kuaishou's Q1 e-commerce GMV reached 332.3 billion yuan, up 15% year-on-year, with active buyers reaching 135 million and a penetration rate of 19.0%. The platform supports small and medium-sized businesses, with a 25% increase in active sellers year-on-year [2] - Advertising: Q1 advertising revenue grew by 8% year-on-year, with significant growth in content consumption and local life sectors. AI-driven advertising material generation reached an average of 30 million yuan daily, indicating potential acceleration in ad revenue growth in the second half of the year [2] - Live Streaming: Q1 live streaming revenue was 9.8 billion yuan, up 14% year-on-year. User growth and algorithm optimization contributed to a 7% increase in total traffic, with daily active users (DAU) at 408 million, up 4% year-on-year [2] Keling AI - Kuaishou's Keling AI 2.0 model, set to launch in April 2025, is positioned as a global leader in generative AI technology, achieving a score of 1201 in the Arena ELO benchmark test. The model supports multi-modal input for video generation, enhancing its competitive edge in the market [3]