叶国富督战，400亿永辉高调反腐

Core Viewpoint - The article discusses the significant reforms initiated by Ye Guofu at Yonghui Superstores, focusing on anti-corruption measures and supply chain improvements to enhance operational efficiency and restore profitability. Group 1: Anti-Corruption Measures - Yonghui Superstores publicly declared a war against corruption and hidden rules, marking a new phase in Ye Guofu's supply chain reform [2][3] - Ye emphasized the need for transparency in pricing and quality during a supplier conference, demanding core suppliers to possess anti-corruption capabilities [4] - The company aims to eliminate corrupt practices that inflate supply chain costs, focusing on three main areas: clean cooperation, supplier onboarding, and financial settlement [5][6] Group 2: Supply Chain Reforms - Ye's strategy includes direct procurement from core suppliers, eliminating middlemen and unnecessary costs [8] - He identified thousands of suppliers in the fresh produce category, opting to work with 200 core suppliers to ensure quality and establish long-term partnerships [9] - The goal is to create a symbiotic relationship with suppliers, ensuring they feel secure and supported [9] Group 3: Internal Restructuring - Ye's reform efforts have led to significant changes within the Yonghui board, with the "Mingchuang system" gaining substantial influence [10] - A personnel adjustment occurred, resulting in the replacement of several key management positions within the supply chain system [11] - Ye appointed She Xianping as the Chief Purchasing Officer, who has a strong background in supply chain management [12] Group 4: Product Focus and Brand Development - Ye aims to focus on core products, planning to develop 100 billion-yuan-level products over the next three years [14] - The number of private label SKUs has been reduced from over 1,000 to 87, with a target for private label sales to reach 40% of total sales in the next 3-5 years [16] - Yonghui has already launched popular private label products and plans to introduce at least 60 new items this year [15] Group 5: Operational Changes and Financial Outlook - Ye's "433" reform plan targets organizational, operational, and supply chain improvements [17] - The management structure has been simplified from a four-level to a three-level system, enhancing efficiency [18] - Yonghui plans to close 250-350 underperforming stores this year, with a focus on improving overall profitability [19] - The company reported a profit of 74.72 million yuan from 41 remodeled stores in the first quarter, indicating positive momentum [21] - Despite a loss of 1.465 billion yuan in 2024, there are signs of recovery, with a projected increase in store renovations and overall sales [22]