Sea(US:SE) Sou Hu Cai Jing·2025-07-09 04:46Core Insights - The report highlights the explosive growth of the bag category on the Shopee platform, driven by brand influence and consumer preference for quality and brand recognition [1][6]. Women's Bag Market - The tote bag segment is a significant growth driver, with a year-on-year GMV increase of 15%-20%, reflecting modern women's demand for large-capacity, multifunctional bags [2]. - Brand performance in women's bags is notably strong, with tote and crossbody bags seeing brand GMV growth exceeding 60%, while clutches and wallets also show substantial brand growth of 50%-60% and 30%-40%, respectively [2][12]. - The overall market for clutches, wallets, and backpacks is growing slowly, in the range of 0%-5%, indicating a stabilization in demand for these categories [2]. Men's Bag Market - The men's bag market is characterized by a functional orientation, with backpacks leading the growth at 15%-20%, followed by waist & chest bags and laptop bags at 10%-15% [3]. - Brand performance in men's bags is impressive, with laptop bags showing a brand growth rate of 40%-50%, and backpacks at 30%-40%, indicating a shift towards brand preference among male consumers [4][16]. Travel Bags and Related Categories - The recovery of the global travel market has spurred growth in travel bags and accessories, with overall GMV growth of 15%-20% [5]. - Brand travel bags are experiencing exceptional growth, with luggage brand GMV increasing by 70%-80% and travel accessories by 30%-40%, significantly outpacing the overall market [5][20]. Market Trends - The overall trend in the bag market is moving towards "branding and segmentation," with consumers increasingly valuing functionality, design, and brand value [6]. - The women's bag market emphasizes a balance of aesthetics and practicality, while the men's market focuses on functionality and quality, and the travel segment prioritizes professional design and user experience [6].