充电宝行业“大地震”，风暴背后的供应链生死局

Core Viewpoint - The charging treasure industry is facing a significant crisis due to a large-scale recall event triggered by safety concerns, affecting major brands and their supply chains [1][2][3] Industry Overview - As of July 3, the market regulatory authority has suspended 5,269 3C certificates and revoked 343, leaving over 5,900 valid certificates across more than 700 companies [1] - The crisis was initiated by a notice from the Civil Aviation Administration prohibiting passengers from carrying non-3C certified charging treasures on flights, leading to widespread market disruption [1] - The recall event involves major brands like Romoss and Anker Innovation, both of which are linked to a common upstream supplier, Amperes [2] Supply Chain Dynamics - The charging treasure supply chain is structured simply with upstream components including lithium-ion batteries, PCB boards, and casings, while the midstream focuses on design and manufacturing, and the downstream involves branding and distribution [3] - The supply chain is heavily reliant on OEM (Original Equipment Manufacturer) models, with a high concentration of OEM factories providing services to multiple brands, which increases the risk of quality issues across the industry [5][7] Quality Control Issues - The reliance on OEM factories has led to a situation where brands often overlook quality checks, relying on factory-provided reports, which can result in subpar product quality [7] - The competitive pricing pressures in the industry have further exacerbated the situation, leading to a decline in profit margins for smaller manufacturers and increasing the risk of quality inconsistencies [5][7] Future Implications - The current crisis raises concerns about which brand might be next to face similar issues, highlighting the systemic risks within the charging treasure supply chain [3][6] - The need for improved supplier management and risk assessment practices is evident, as demonstrated by the contrasting strategies employed by leading companies like Apple, which utilizes a diversified supplier network and rigorous monitoring systems [8][10]