安克创新 20250916 摘要 安克创新通过自主研发设计、外包生产、高效供应链管理和多元化销售 渠道，建立了清晰的商业链路，并在亚马逊等平台占据领先地位，同时 积极拓展独立站和线下渠道，降低对单一平台的依赖。 公司股权结构集中，董事长杨萌及其夫人合计持股 48%，核心高管团队 在消费电子和互联网领域经验丰富。公司业务分为充电类（占比约 51%）、智能创新和智能影音，毛利结构近似 50%:25%:25%。 过去五年，安克创新收入复合增长率 27%，利润复合增长率 24%，研 发费用率提升至 9%-10%。尽管受全球公共卫生事件和关税波动影响， 公司仍保持稳健增长，毛利率近期回升至 45%左右，扣非净利润率维持 在 8%以上。 跨境电商行业发展迅速，国内跨境出口电商规模达 2.15 万亿元人民币， 复合增速远超出口贸易增速。安克创新在跨境出口电商中具有较高的渗 透率提升空间，并受益于政策支持。 公司核心优势在于产品研发设计与创新能力（专利数量复合增长 56%），组织架构与人才激励（股权激励），以及新品类推出并占领市 场能力（储能设备、智能安防）。 Q&A 安克创新的历史发展情况及其在跨境电商行业中的地位如何？ ...

如何在多个中小品类做到全球第一？ 9 月的柏林，安克创新创始人阳萌站在 IFA 讲台上，向世界展示了一个全新的安克：从品牌形象、愿 景、使命，到品牌架构、产品——一切都是新的。 阳萌回顾了安克的发展历程："十四年前，我们从便携式充电器和移动电源起步。那时候的产品很小， 很朴实，我们只有一个简单的承诺：随时随地，充电可靠。" 十四年后，安克已经成长为一家全球化科技公司。充电宝收入占总收入的 10% 不到，三大领域品牌 Anker、eufy、soundcore 已经成为充电储能、智能家居及创意工具、智能影音娱乐领域的行业领导 者。在 IFA 现场，安克还有 8 款全新产品出现，包括扫地机器人、爬楼辅助机器人、全球首款家庭级 大模型 AI 智能体 AI core、DIY 混合型摄像头等。 安克创新 2025 年半年报显示，今年上半年安克营收 128.67 亿元，同比增长高达 33.36%，其中充电 储能 Anker 贡献了 53% 的营收，eufy 和 soundcore 的收入分别占总营收的 25% 和 21%，多个产品在 对应品类中市场份额都是第一。 支撑安克持续高速增长和头部地位的底层是：洞察用户的本质需求， ...

| 证券代码：300866 | 证券简称：安克创新 | 公告编号：2025-100 | | --- | --- | --- | | 债券代码：123257 | 债券简称：安克转债 | | 安克创新科技股份有限公司 关于参加 2025 年湖南辖区上市公司投资者网上集体接待日暨半 年度业绩说明会活动的公告 本次活动将采用网络远程的方式举行，投资者可以登录"全景路演"网站 （http://rs.p5w.net），或关注微信公众号：全景财经，或下载全景路演 APP，参 与本次互动交流，活动时间为 2025 年 9 月 19 日（星期五）15:40-17:00。届时公 司高管将在线就公司 2024 年度至 2025 年半年度业绩、公司治理、发展战略、经 营状况、融资计划、股权激励和可持续发展等投资者关心的问题，与投资者进行 沟通与交流。欢迎广大投资者踊跃参与！ 特此公告。 安克创新科技股份有限公司 董事会 2025 年 9 月 15 日 本公司及董事会全体成员保证信息披露的内容真实、准确、完整，没有虚 假记载、误导性陈述或重大遗漏。 为进一步加强与投资者的互动交流，安克创新科技股份有限公司（以下简称 "公司"）将参加由 ...

Summary of Anker Innovations Conference Call Company Overview - **Company**: Anker Innovations - **Industry**: Consumer Electronics, specifically focusing on charging devices, security cameras, audio products, and energy storage solutions Key Points and Arguments Financial Performance - Anker Innovations expects full-year revenue to reach between 28 billion to 30 billion RMB, representing a year-on-year growth of over 35% [1] - Anticipated growth for Q3 is projected at 37%-38%, driven by promotional activities and increased market demand [1][3] - July revenue was approximately 25 billion to 26 billion RMB, showing a year-on-year increase of 36.3% [3] Market Performance by Region - North America saw a year-on-year growth of about 40% in July, while Europe and Japan experienced growth rates of approximately 34% and 38%, respectively [5][6] - Australia showed remarkable growth, nearing 50%, attributed to the expansion of offline channels [6] Product Performance - In July, the growth rates for various product categories were as follows: - Small charging products: nearly 40% - Medium and large energy storage products: about 28% - Wireless audio products: 21% - Smart cleaning robots: approximately 27% - Security cameras: 35% [4] Inventory and Supply Chain Management - Inventory turnover days increased from 128 days to 137-142 days as a precaution against potential tariff impacts [1][8] - The company plans to raise prices for small charging products by 28%-32% if tariffs are implemented [7][9] Tariff Impact and Strategic Responses - Current tariff policies have not yet fully impacted operations, allowing the company to delay price increases for certain products [7][8] - Anker Innovations is shifting some production capacity to Vietnam to mitigate future tariff impacts [7] European Market Expansion - Significant breakthroughs in offline channel expansion in Europe, with demand forecasts from Nordic countries increasing by 22%-45% [11] - Collaborations with major clients in Germany and France have seen demand rise by 30%-32% [11] Core Product Focus - The company is concentrating on core products such as charging devices, security cameras, and headphones to enhance market share through supply chain optimization and marketing efforts [12] Future Growth and Product Development - Anker Innovations is launching new energy storage products (F3,800 and F3,000) aimed at the European and Australian markets, expected to significantly boost revenue [2][15] - The company plans to introduce new security products in Q3 and Q4 to strengthen its competitive position in North America [16] R&D and Innovation - R&D investment is projected to remain around 8% of total revenue, balancing long-term development with short-term performance [23] - The company is exploring AI applications in security cameras and energy storage products, although a clear roadmap is still in development [21] Long-term Strategy - Anker Innovations aims for a growth target of 35% for 2025 and 30%-32% for 2026, contingent on stable tariff policies [24] - The focus will be on expanding in non-North American regions, particularly Japan, Australia, and Europe [25] Challenges and Adjustments - The lawn mower business has underperformed, leading to a reduction in revenue targets for the year [18] - The company is not prioritizing new iterations of the lawn mower but will continue to promote existing models [19] Conclusion - Anker Innovations is positioned for strong growth in 2025, with strategic focus areas including energy storage, security, and charging products, while navigating potential tariff impacts and expanding its market presence globally [24][27]

Core Insights - Anker has elevated its embodied intelligence project to one of the company's highest strategic priorities this year [1] - Liu Haifeng, who previously served as CTO of the robotic software platform, has left the company several months ago [1] - Liu Haifeng joined Anker this year and played a key role in advancing the company's development in robotic technology [1] Company Overview - Anker's embodied business consists of three main components: hardware, brain, and software [1] - Liu Haifeng's prior experience includes positions at JD.com and OPPO, indicating a strong background in technology [1]

Core Viewpoint - Anker Innovations has experienced a stock price increase of 40.42% year-to-date, but has seen a slight decline in recent trading days, with a 1.81% drop over the last five days and a 4.46% drop over the last twenty days [2]. Company Overview - Anker Innovations, established on December 6, 2011, and listed on August 24, 2020, is located in Changsha, Hunan Province. The company specializes in the research, design, and sales of consumer electronics, including mobile device accessories and smart hardware [2]. - The revenue composition of Anker Innovations is as follows: charging and energy storage products account for 52.97%, smart innovation products for 25.27%, and smart audio-visual products for 21.75% [2]. Financial Performance - For the first half of 2025, Anker Innovations reported a revenue of 12.867 billion yuan, representing a year-on-year growth of 33.36%. The net profit attributable to shareholders was 1.167 billion yuan, also reflecting a year-on-year increase of 33.80% [2]. - Since its A-share listing, Anker Innovations has distributed a total of 3.443 billion yuan in dividends, with 2.792 billion yuan distributed over the past three years [3]. Shareholder Information - As of June 30, 2025, Anker Innovations had 18,100 shareholders, a decrease of 0.53% from the previous period. The average number of circulating shares per shareholder increased by 1.18% to 16,449 shares [2]. - The top ten circulating shareholders include Hong Kong Central Clearing Limited, holding 47.4438 million shares, a decrease of 2.0278 million shares from the previous period [3].

Group 1 - Amazon released the "Top 50 Innovative Brands for 2025" in cross-border e-commerce, projecting a 16.9% year-on-year growth in China's cross-border e-commerce export scale to 2.15 trillion yuan in 2024, with significant growth in high-tech products [3][4] - The Middle East is identified as a prime market for Chinese companies looking to expand overseas, with retail spending expected to reach $300 billion and a rapidly growing e-commerce market potentially exceeding $1 trillion [5] - The Chinese micro-short drama industry is accelerating its overseas expansion, with the market size expected to surpass 50 billion yuan in 2024, focusing on cultural elements and diverse content to enhance competitiveness [6] Group 2 - A "Robot Outbound Cooperation Network" was officially launched in Beijing, aimed at promoting the international development of China's robotics industry through strategic partnerships [7] - Southeast Asia's e-commerce market has seen explosive growth, with sales increasing from $4 billion in 2012 to $184 billion in 2024, driven by Chinese companies leveraging supply chain advantages [8] - The rise of a new generation in cross-border e-commerce is reshaping global business, with emotional value and technology becoming core competitive elements [9] Group 3 - Localization in research and development is becoming a key strategy for Chinese brands going overseas, with companies adapting products to meet local demands and enhancing market fit [10] - The global popularity of Chinese metaphysics and feng shui is growing, with a projected market size of $48.7 billion by 2024, driven by emotional consumer needs [12] - Chinese service and logistics robot companies are successfully entering the Japanese market by optimizing technology and localizing strategies [13] Group 4 - Chinese brands are rapidly expanding internationally, transitioning from OEM production to independent innovation, with significant sales growth in Europe and other markets [14] - The new tea beverage sector is emerging as a global force, particularly in Southeast Asia, but faces challenges such as supply chain vulnerabilities and cultural differences [15] - Over 20 Chinese beauty brands have accelerated their overseas sales through Alibaba's AliExpress, with significant growth in markets like Europe and Mexico [17] Group 5 - Chinese companies are entering a new wave of "innovative outbound" strategies, with over 2,000 companies targeting 96 countries, integrating local resources and capabilities [18] - Great Wall Motors has completed its factory in Brazil, enhancing its local service and production capabilities to support its global strategy [20] - AliExpress reports a doubling of sales for Chinese beauty brands in the past year, with a focus on integrating influencer marketing and comprehensive solutions for market entry [21] Group 6 - Meituan's Keeta is rapidly expanding into the Middle East, achieving a 10% market share in Saudi Arabia within five months and planning further regional growth [22] - Reading Group's revenue from IP operations has shown strong growth, with a 68.5% increase in net profit, driven by successful adaptations of popular content [23] - Cainiao is transforming into a global logistics enterprise, focusing on international logistics and technology to support Chinese brands' overseas expansion [25]

Investment Rating - The report maintains a "Recommended" investment rating for the electronic industry [3] Core Insights - The electronic industry is experiencing a new wave of performance growth driven by AI, with significant opportunities in semiconductor and consumer electronics sectors [5][6] - The report highlights the strong recovery in the semiconductor sector, particularly in analog and digital chips, with AI being a core growth driver [5][6] - Consumer electronics are also benefiting from AI, with companies like Anker Innovation and Ugreen achieving over 30% revenue growth [5][6] Semiconductor Sector Summary - **Analog Chips**: Revenue reached 24.405 billion yuan, up 13.12% year-on-year, with a net profit of 502 million yuan, up 280.49% [7] - **Digital Chips**: Revenue of 87.129 billion yuan, a 24.72% increase, with net profit of 9.050 billion yuan, up 35.32% [16] - **Power Semiconductors**: Net profit for Q2 reached 2.873 billion yuan, a 45.3% increase year-on-year, indicating a recovery phase [26] - **Semiconductor Manufacturing**: Revenue for H1 was 27.273 billion yuan, down 24.7% year-on-year, but showing signs of recovery in Q2 [34] - **Semiconductor Equipment**: The sector saw a 30.6% increase in revenue, totaling 41.509 billion yuan, with net profit of 6.631 billion yuan, up 19.8% [47] Consumer Electronics Summary - Companies like Anker Innovation and Ugreen reported over 30% growth in revenue and net profit, driven by brand strength and product innovation [5] - The demand for new consumer electronics products such as AR glasses and smart speakers is expected to drive further innovation and market recovery [5] PCB and Components Summary - PCB demand is surging due to AI-related capital expenditures, with companies like Shenzhen Circuit achieving significant order growth [5] - The MLCC market is also showing good growth, with companies expanding their product matrices to meet diverse market needs [5] Investment Recommendations - The report suggests focusing on companies involved in computing power-related sectors, including PCB, domestic computing power, IP licensing, and chip inductors [5] - Key companies to watch include Cambrian, Haiguang Information, and SMIC, among others [5]

Core Viewpoint - The article discusses the growth and competitive landscape of the home energy storage and portable energy storage markets, highlighting significant trends, forecasts, and the upcoming 2025 forum focused on battery technology and safety [3][4][6]. Home Energy Storage - In 2024, the global home energy storage shipment is projected to reach 27.8 GWh, marking a 19% year-on-year increase, with Chinese companies accounting for 75% of the shipments [3]. - The leading regions for home energy storage consumption include Europe, the USA, Ukraine, Japan, Australia, Africa, the Middle East, ASEAN, and Russia, with Europe being the largest and most mature market [3]. - The USA, Ukraine, Australia, South Africa, Nigeria, and Brazil are expected to see rapid growth in 2024 due to various factors, including declining electricity prices in Europe [3]. - SPIR forecasts that the global home energy storage market will reach 180 GWh by 2030, representing a 547% increase from 2024 [3]. - The top 10 companies in global home energy storage shipments include Huawei, BYD, Airo Energy, and others [3]. Portable Energy Storage - The global portable energy storage shipment is expected to reach 11 million units in 2024, reflecting a 90% year-on-year growth [4]. - The USA is identified as the largest and most mature market for portable energy storage, driven by outdoor activities and a developed RV market [4]. - Ukraine is projected to experience the fastest growth in 2024 due to energy shortages caused by the Russia-Ukraine conflict [4]. - By 2030, the global portable energy storage market is anticipated to reach 28 million units, a 156% increase from 2024, fueled by outdoor economy growth and emergency power needs [4]. - The top 10 companies in global portable energy storage shipments include EcoFlow, BLUETTI, Jackery, and others [5]. Industry Trends and Challenges - The article notes the emergence of new technologies and materials in battery development, such as fast charging, solid-state, sodium batteries, and full-tab designs, while also highlighting ongoing safety challenges [5]. - The upcoming forum will focus on high safety standards and collaborative innovation within the industry, gathering key stakeholders to discuss technical pain points and share innovative results [6][11]. Forum Details - The 2025 forum will take place on September 26, 2025, in Shenzhen, focusing on high safety and building a new ecosystem for home and portable energy storage [6][11]. - The agenda includes discussions on safety standards, battery technology trends, and market strategies for Southeast Asia and the Middle East [8][9].

Group 1 - The former Vice President of vivo, Jia Jingdong, has joined Anker Innovations as Chief Marketing Officer (CMO), which is expected to enhance the brand's potential and drive strategic innovation [2][3] - Anker Innovations, headquartered in Changsha, is a global smart hardware technology company that focuses on smart electricity, smart home automation, and smart audio-visual sectors, with products sold in 146 countries and regions, serving over 200 million users [3] - In 2024, Anker Innovations achieved a revenue of 24.71 billion yuan, representing a year-on-year growth of 41.14%, and a net profit of 2.11 billion yuan, with a year-on-year increase of 30.93% [3] Group 2 - Jia Jingdong's experience in brand strategy and product planning from his tenure at vivo is anticipated to bring new strategies to Anker Innovations, particularly in brand building and market promotion [5] - The hiring of Jia Jingdong reflects the competitive talent landscape in the consumer electronics industry, where companies are increasingly bringing in external talent to drive growth [5] - Anker Innovations is enhancing its offline direct sales system and market presence in China, leveraging Jia Jingdong's extensive experience in managing offline channels and dealer relationships [6]